Lamcy Plaza unveils its new logo, “Good feel. Great deal”

New logo captures the charisma and spirit of the mall

Mall-wide ‘Good Buy Summer Sale’ to celebrate the new look

Dubai , UAE, 28 th August, 2006: Signalling a new era of change for the city’s most popular shopping destination, Lamcy Plaza has announced the unveiling of its new logo. The fun, excitement and togetherness that Lamcy stands for is now revitalized through its new look.

The new logo includes only ‘Lamcy’ and a new tag line, ‘Good feel. Great deal’, as opposed to the old logo, ‘ Lamcy Plaza’. The letters in the new logo are evenly spaced out so as to emphasize the brand name ‘L A M C Y’. The new logo incorporates a circle encompassing streaks of vibrant colours that represents a family encircled in a world of fun and festivity. It’s a new look that captures the charisma and spirit of the Lamcy experience.

Whilst the new tag line differs from the old one, ‘Get it all at Lamcy’, the core meaning still remains the same, which is, shoppers can feel the spirit of the Lamcy experience and avail of great discounts and deal offered.

“This new logo represents an exciting time for Lamcy Plaza, said Mr. Tim Jones, COO, Lamcy Plaza. “The logo communicates our core values and is a symbol of inspiration for both our people and our customers. It portrays aspects which are friendly, inviting and dynamic. “It seemed fit to adopt a logo that effectively communicates our enthusiasm and commitment towards our customers.”

To celebrate the new look of Lamcy Plaza, a mall-wide ‘Good Buy Summer Sale’ will be held from the 29 th of August till the 1 st of September. Shoppers can avail of the discounts and deals offered in all outlets across the mall. This sale also marks the end of Dubai Summer Surprises as well as welcomes the new weekend across the region. Lamcy Plaza will be opening from 9 am till 12 midnight during this summer sale.

Lamcy Plaza now offers shoppers a wider choice with the addition of several new brands recently. Located in the heart of the city, Lamcy Plaza is UAE’s most popular shopping destination that brings together the best of international lifestyle and fashion brands. The first to launch some of the world’s biggest value-for-money brands, Lamcy Plaza has also taken the lead in introducing innovative retail concepts.

Ends

About Lamcy Plaza:

Lamcy Plaza was inaugurated on 17th March 1997 by His Highness Sheikh Ahmed Bin Saeed Al Maktoum and is located in the heart of the city. One of the largest department stores in the region, Lamcy Plaza is designed to fulfill the diverse requirements of its customers ‘under one roof’…living up to its positioning of “You can get it all at Lamcy”.

For further information contact:

Mathews Thomas
Marketing Manager
Lamcy Plaza Dubai
Tel: (971-4) 335-9999
Fax: (971-4) 335-9996
Email: mathew@lamcyplaza.com